The photo below shows the first page of the first issue of Bernardo Brandings.
When that issue came out in February 1962, Bernardo Brandings was the first newspaper for the then-new community of Rancho Bernardo. It was so new that the first edition was printed in Encinitas. For that matter, there were no residents to read the paper yet in Rancho Bernardo.
Just a few months previously, developers Harry Summers and Fritz Hawn had signed an agreement with Lawrence and Donald Daley to turn 6,000 acres of ranchland into a planned urban community. The agreement they signed created a joint venture called Rancho Bernardo, Inc. which was the original publisher of Bernardo Brandings. That paper was distributed across California and the rest of the United States to draw people to come and settle in the new community.
So those first issues of the paper offer fascinating visual and narrative insights into Rancho Bernardo when it was just taking shape. And these insights are now available to the general public, thanks to the efforts of the Rancho Bernardo Historical Society.
The society’s museum had been collecting copies of the newspaper for years for the museum archives. More recently several volumes were digitized for museum visitors and researchers. This past week five years’ worth of those digitized copies were placed on the society’s website, making them accessible to the online public. Just go to the society’s website, https://rbhistory.org/ , click on the tab for “museum” and scroll down the page. Check it out!
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