Bernardo-98 Years Ago This Month

Above is a photo of the Bernardo General Store, courtesy of the Escondido History Center. The photo is undated. But a close examination of the photo reveals an ad for “Owl Cigars” just below the floor boards near the entrance. That ad dates it as sometime after 1887, that being the year those cigars (ancestor of “White Owl Cigars”) first went on sale.  The photo also wouldn’t have been taken any later than around September 1919, for reasons explained below.

The store served the town of Bernardo, a farming village located about a mile south of today’s Westfield North County mall. A short article appeared 98 years ago this month, on August 27, 1919, in Escondido’s Daily Times Advocate newspaper, noting that the general store “is located for the present at two places. Half of it at the old stand and half at the new which is over at the south end of the new bridge. The new building is going up rapidly and will be ready for use when the new bridge is thrown open on Grape Day.”

The “new bridge” referred to a concrete bridge being erected to cross the San Dieguito River a quarter of a mile downstream from the heart of the town of Bernardo. That bridge, dedicated as part of Escondido’s Grape Day festivities on September 4, 1919, would have a fateful effect on the town of Bernardo, which I sometimes describe as “the lost ancestor of Rancho Bernardo.”

You can find out more on this story in my book, The Lost Town of Bernardo, available for sale on this website.

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2 thoughts on “Bernardo-98 Years Ago This Month

  1. Hi Vince. Great read! Great job on the detective work on dating this photo!

    Thanks for this post.



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