The Birth of “Branding”

Here’s a cool image, courtesy of the California State Archives.

 SDMissionBrandLabel

 

Nice shot there of Chula Vista as it once was, along with the original Mission San Diego de Alcala and Point Loma in the background. The label also represents a lesson in branding history. It’s part of a collection of trademarks filed with the California Secretary of State’s office between 1861 and 1900. There are nearly 4,000 of these images on file, and they were digitized and released online by the state this past April 21, thanks to a grant from the U. S. National Archives’ National Historical Publications and Records Commission (NHPRC).

I’ll be revisiting this website, called California’s Old Series Trademarks, on future posts for sure. For now, if you’d like to check it out, visit http://www.sos.ca.gov/archives/trademarks  .

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s